WIRED’s Digital Rebirth

10 Mar

UX Week 2010 | Wyatt Mitchell | WIRED’s Digital Rebirth from Adaptive Path on Vimeo.

Traditionally, magazine designers and editors have been well-equipped to create compelling experiences in print, but highly crafted digital formats have proven more elusive. With the arrival of the iPad, Condé Nast’s WIRED—in partnership with Adobe—is leading an industry-wide revolution in how people experience and consume magazines. Join Wyatt Mitchell, Design Director of WIRED as he walks through the behind-the-scenes process for the creation of a new digital version of WIRED.

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