Richard Dalton on Measuring User Experience

2 Jun

At MX2011 Richard Dalton explained why and how we should measure UX. The challenge IMO is getting clients to articulate clear business goals that can be translated into a system of concise and relevant user goals. In other words, without a solid project foundation the results for both the business and the end user will be shaky at best. Check out the whole preso below.

MX 2011 | Richard Dalton | A Practical Guide to Measuring User Experience from Adaptive Path on Vimeo.

Measuring the success (or failure) of an experience can be a daunting and confusing endeavor. Building on his talk from MX 2010 – Dealing with a UX mid-life crisis – Richard will describe the three major phases of measurement:

1. Defining appropriate goals
2. Gathering meaningful data
3. Drawing the right conclusions

Richard will provide techniques and tips for each phase and illustrate their use with real examples from his team’s work at Vanguard. To conclude, he will describe some of the cultural and change management challenges involved when an organization uses data to inform design decisions.

Advertisements
%d bloggers like this: