Tag Archives: agencies

Linds Redding

31 Jan

It is a universal truth that all artists think they a frauds and charlatans, and live in constant fear of being exposed. We believe by working harder than anyone else we can evade detection. The bean-counters rumbled this centuries ago and have been profitably exploiting this weakness ever since. You don’t have to drive creative folk like most workers. They drive themselves. Just wind ‘em up and let ‘em go.

– Linds Redding

From his blog Lindsredding.com

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UX Essential Skills: Making Friends

5 May

I’ve recently talked to a few junior UXsters that have asked about the skills needed to be a good UX designer. So, over the next week, I’m going to start explaining some of the fundamental qualities I think are essential for successful UX designers.

First is making friends.

Making friends pretty much tops my list. At this point in my career I haven’t seen a single UX designer that consistently creates great expereinces who doesn’t befriend everyone on their team. UX practitioners are in a unique role that spans every single phase of the project, so making friends is critical. Continue reading

Advertising Consistency

23 Sep

An oldie but a goodie from Things Real People Don’t Say About Advertising.

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UX and SEO Sitting in a Tree?

9 Apr

This article was originally posted on the Loomis Group blog

I’ve been thinking a lot lately about the interaction of user experience (UX) designers and search engine optimization (SEO) specialists in both pure play web design and in marketing campaigns. I have always been suspiciously (and naively) in the camp that perceives SEO as a shortcut in the design process—one that subjugates quality content, and games search engines to draw visitors to websites they aren’t really looking for.

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However, I’ve recently been pushed to take a step back and examine this distrust a bit further. To be fair, here’s a bit of my background that definitely shapes my conclusions. I’ve been an IA/UX person working at agencies for 5+ years, and the majority of my experiences have been with contractors who practiced the “seagull approach,” where they swooped in, dumped all over everything, and flew away. Continue reading

Why I Work at an (Ad) Agency

12 Mar

There’s a sentiment among some UX folks that working in advertising and marketing is somehow a waste of time. The belief is that ad agencies are inherently evil and that creating “products” or “solving-problems” is the only real UX role that’s worth a damn. I think there’s some basis for this belief but it’s quite narrow at the same time. Continue reading

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