Tag Archives: strategy

KPCB Internet Trends 2013

30 May

Super solid internet trends report. Must read for all people in the industry.

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Auto Complete vs. Auto Suggest

22 May

Auto complete and auto suggest are used in pretty similar ways these days but there are some key differences. In his article for UX Magazine, “Designing Search: As-You-Type-Suggestions,” Tony Russel-Rose explains exactly how the two differ.

The purpose of auto-complete is to resolve a partial query, i.e., to search within a controlled vocabulary for items matching a given character string.

The purpose of auto-suggest is to search a virtually unbounded list for related keywords and phrases, which may or may not match the precise query string.

Check out the rest of the article at UX Magazine

PSFK Report: Future of Real Time Information

10 May

I finally spent some time going through all these PSFK reports, which are all pretty genius. The best of the bunch is the Real Time Information report. It is the most insightful in regards to the holistic impact that mobile technologies are having on our lives.

I worked with Deborah Estrin, who is quoted throughout the report, at CENS/PIER to create a demo of some of the work they are doing with personal environmental data. It was exciting to see how they were able to take these extremely broad data sets and personalize them in a relevant way. You can see some of the work I did at peterburnham.com.

Check out the PSFK  Future of Real Time Information report below.

Getting the Experience Right the First Time

7 May

I was recently in a meeting about a mobile specific website design where the overarching strategy was being subjugated by our clients and account executives misunderstanding about our audience as well as the mobile medium. Fortunately, I was able to steer the ship back on course but there was a definite moment of resistance from the room to create the right experience that matched our audience’s needs.

It’s important that one is always willing to change direction and put in the extra effort to get the experience right from the get go. Honestly, what we’re doing is really expensive. Like hundreds of thousands of dollars expensive. Don’t be lazy when it comes to design strategy. Being lazy about a design decision, even once, will affect every aspect of the project. Project timelines will slip, engagement rates will fall, teams will become demoralized and everyone will have to work harder to make up for that one minute of lost vigilance. Real talk.

Wireframes vs. Prototypes

12 Sep

The preso below by Russ Unger from the recent UX Isreal shows some of the differences between wire-framing and prototyping. Each documentation style has a distinct purpose, but UXsters love to debate their merits.

As long as the documentation clearly delineates the design strategy and interface structure I think the choice between wire-framing and prototyping often lies in the audience for the document. Some clients will never read an annotated wireframe but they might click through a prototype. Alternately, some developers hate prototypes because they don’t always reflect the exact functionality that they suggest. In either case, think about who is going to use them instead of jumping whole hog into one camp.

The preso also contains a couple videos that make wire-framing seem way more exciting than it really is. Maybe I’ll show them to my Mom.

Richard Dalton on Measuring User Experience

2 Jun

At MX2011 Richard Dalton explained why and how we should measure UX. The challenge IMO is getting clients to articulate clear business goals that can be translated into a system of concise and relevant user goals. In other words, without a solid project foundation the results for both the business and the end user will be shaky at best. Check out the whole preso below.

MX 2011 | Richard Dalton | A Practical Guide to Measuring User Experience from Adaptive Path on Vimeo.

Measuring the success (or failure) of an experience can be a daunting and confusing endeavor. Building on his talk from MX 2010 – Dealing with a UX mid-life crisis – Richard will describe the three major phases of measurement:

1. Defining appropriate goals
2. Gathering meaningful data
3. Drawing the right conclusions

Richard will provide techniques and tips for each phase and illustrate their use with real examples from his team’s work at Vanguard. To conclude, he will describe some of the cultural and change management challenges involved when an organization uses data to inform design decisions.

Rams

29 Apr

Dieter Rams “10 Principles of Good Design” is still the quintessential list of modern design principles.

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough, down to the last detail
  9. Good design is environmentally-friendly
  10. Good design is as little design as possible

To read an in-depth explanation of the principles check out the Dieter Rams website.

Dieter Rams image

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