Rams

29 Apr

Dieter Rams “10 Principles of Good Design” is still the quintessential list of modern design principles.

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough, down to the last detail
  9. Good design is environmentally-friendly
  10. Good design is as little design as possible

To read an in-depth explanation of the principles check out the Dieter Rams website.

Dieter Rams image

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